Meet Diane Kroe

Diane Kroe

I love meeting my clientele in person and it gives us both an opportunity to get to know each other.

After spending time with my customers at shows I always leave inspired and full of new ideas. I want to try and recreate that 'in-person' feeling here on our new website. Please, if you can't come me at a show, feel free to connect by sharing a story and/or a picture with me! Meanwhile, I thought I'd write a bit about my background and design philosophy so you can learn a little more.   Click here to learn about why I love to create travel inspired fashion, my mission and read about my commitment to giving back on this blog post.


Fashion Designer both by passion and trade, I’ve been successful in the Canadian Fashion Industry for over 20 years. My design philosophy has always been to create timeless designs that are both high quality and functional. I specialize in clothing for women who love to travel and choose to live a ‘less is more’ lifestyle. My inspiration is my clientele and my success depends on their input and loyalty. Committed to supporting our economy, my designs are manufactured here in Canada. I choose only to use the best, luxury fabrics that are wrinkle-resistant and easy-care. All of my styles are made-to-order with only the best quality workmanship available like our beautifully finished rolled hem detailing.

I have worn many hats in my career: fashion designer, stylist, accomplished pattern drafter, woman's apparel fashion buyer, retail merchandiser, forward thinking business owner and most of all a dynamic working mom. By the age of 25, I owned my first successful wholesale label La Rapp with my partner Bob who still works with me as my production manager, carefully overseeing each garment before it goes out to our customers. My designs were sold by retailers across Canada and I have also created collections shown at the Pret-a-porter-Paris and won best Mom entrepreneur on Slice TV for my current Travel Collection. In 1998 I opened my first retail location in Toronto "Diane Kroe" and was named Best Designer Boutique for eight consecutive years by The North Toronto Post. Discovering a hole in the market for easy-care versatile yet elegant travel wear, and in response to customer demand, I launched my Travel Collection in 2008 and began traveling across North America selling the collection direct to my customers at Designer retail shows. A successful venture that led to designing collections for leading resorts, spas, and hotels. I currently spend my time working on new, limited edition designs for my clientele and traveling for both work and inspiration.